From Tom and Myspace in 2003 to Mark Zuckerberg and Facebook in 2004, social media has become part of the fabric of society. Almost a decade and a half later, the list of social media networks continues to grow, making it harder to compete through the noise. According toStatista, only 24 percent of the U.S. population had a social media profile in 2008. The current social landscape makes it feel like every family member has a social media account, and that’s because most of them do. In 2017, 81 percent of the population has a social media profile.
There are different use cases for social media. It can be used to communicate with friends and family, track news events in real time, further careers, or discover new music and movies. But for small businesses, the different networks serve as avenues to interact with consumers on a personal level and can convert casual consumers into brand loyalists.
Despite the plethora of social media offerings, only one in four business owners has a social media profile and less than half post consistently, according to theClutch 2017 Small Business Social Media Survey. This largely remains an untapped and misunderstood market for small businesses, but there are five networks that small businesses should look to leverage first.
Today, consumers have a very clear expectation of businesses on social media, regardless of if the business is big or small. They expect businesses to be on multiple social networks, and they expect a quick response. This is where Twitter provides value to small businesses. It can be used for user engagement, but it can also be used for customer support, allowing businesses to respond to consumers’ questions and concerns in a timely manner.
Twitter also provides actionable insights – for free. Through Twitter, search monitoring and tracking mentions, small businesses can get a real-time snapshot of what consumers are saying about their business and the industry as a whole. By proactively monitoring Twitter, small businesses can see what’s popular and stay ahead of the competition.
Everyone is on Facebook. Well, maybe not everyone, but it is the most popular social media network in the world. Facebook is where consumers go to have in-depth conversations, since they aren’t limited to 140 characters to make their point. Small businesses can either make a brand page or a personal page through Facebook, each offering has different benefits such as the ability to interact with a different array of users.
Published at Thu, 13 Apr 2017 14:00:00 +0000
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